Lead Generation Ads

Grapeshot DNA automatically describes content and users - for contextual and behavioural campaigns

Publishers feel comfortable with stable CPM revenues that are predictable. Banner ads, with regular CPMs, provide the bedrock of monthly online revenues. But how can the ad sales team make more revenue?

Answer - invent a new ad!

Grapeshot DNA provides a new ad opportunity for ad sales teams to upsell their existing banner ad advertisers. You can offer to place text links to their marketing collateral alongside your editorial copy.

Users particular enjoy having relevant material placed around the main article they are reading. Perhaps PDF product data available for download, or a movie clip that discusses the particular subject matter. So long as it is relevant!

Publishers have asked Grapeshot to deliver "Google Adsense but without the Google ads".

Incisive Media use Grapeshot to produce a Related Media slot on the right hand rail of some website titles like IFAOnline.co.uk. Grapeshot has to deliver contextually relevant ads that add to the user experience. Advertisers pay on a CPC or eCPM model. The publisher has created a new ad slot that provides an online advertorial experience - for the advertiser and the reader. Ads only appear some of the time - when they are most contextual to that one page the user is reading.

The Click Through Rates (CTRs)have sometimes been stunning - more than 10 times the CTRs of the banner ads on the same page!

Grapeshot's Lead Generation Ads deliver superb eCPMs for several reasons:

• Publishers charge a higher eCPM rate than Google Adsense
• The ads come from the publisher's own stable of advertisers, not from a diverse set of advertisers on Google; ensuring more quality for the user
• The Grapeshot ads achieve much higher CTRs (Click Through Rates)
• The publisher keeps almost all the revenue; not like giving half away to a partner like Google

The results speak for themeselves. Every publisher using Grapeshot lead generation ads has discussed roll-out plans to other websites.

Grapeshot's Lead Generation Ad is an elegant way to grow revenues alongside the secure CPM banner ad sales.

Contact us for more information.

Grapeshot's Document DNA

Grapeshot's Personal DNA

Grapeshot deploys advanced implicit search technologies to read the context of documents and build real-time profiles of users to target better online advertisements or content recommendations.