4 Ways to Grow your Ad Revenues

As a publisher, you need more ad impressions. You also need each ad impression to be optimised for revenue. Direct ad sales teams can push the price up, only if they can guarantee the quality of audience and the precision of reaching it.

Grapeshot DNA reads the context of documents and builds real-time profiles of users to target better online advertisements or content recommendations.

Optimised Banner Ads

Your industry standard ad server already accepts keywords or categories as part of the ad call. So instead of manually tagging up each page or section of the website, why not just use one generic tag, and get Grapeshot DNA to insert the keyword or category variables in the ad call, in real-time, for you?

The benefit is less upfront work on your part, but also a much more focused request back to the ad server. Either Grapeshot serves the Document DNA of the page or the Personal DNA of the user’s Cookie ID – to provide contextual or behavioural ad serving - or a blend of both, using your existing ad server!

Lead Generation Ads

These are a hybrid of banner and text ad serving that is contextual to the page or user. Using an IFRAME close to the editorial content of an article page, Grapeshot can serve up text ads with links to PDF whitepapers or video clips supplied by your advertisers. Rather than have low CTRs from Google Adsense, with no control over the ads that appear, Grapeshot can offer you the ability to place your advertisers' marketing collateral in context alongside your editorial copy.

• Higher price points
• Higher CTRs (Click Through Rates)
• Healthy 85% margin for the publisher

Grapeshot DNA has achieved eCPMs higher than $1000!

Related Links

Using the Document DNA of a page is a good way to trigger related links – for the user to navigate to another page. Each new page view is another set of ad impressions, and new revenue.

Grapeshot can either send keywords or categories to your existing CMS (Content Management System) or provide a searchable index of your website pages – to provide contextual related links.

The Document DNA identifies related keywords which locate related articles, contextual to that page. Navigational links can also be personalized to the user Cookie ID, by using the keywords and categories collected by Grapeshot’s Personal DNA service.

Guided Search

Search is a popular user experience. It helps the user find information, but also declares a user intent which can be valuable for behavioural advertising optimisation.

Guided Search tries to help the user with a navigational experience too, where each search result can be filtered down to a sub-set, using categories or keywords placed on the side of the main search results.

Each selection of a category incurs another page view. The user ends up creating more page views through a guided search activity, compared to the two page search phenomenon of a simple keyword-only search: just one search input page view, and one results page view.

Grapeshot DNA uses an index of your website pages to perform the Related Links feature. So Grapeshot DNA can easily supply Guided Search systems that drive up the page views and ad impression volumes for the Search experience of the user too.