Display
By reading the keyword essence of each URL, Grapeshot is able to virtually segment
content to find premium page views outside core editorial channels, delivering multiple
bespoke display solutions.
The challenge for publishers is to find and sell more contextually relevant, premium inventory
at a premium price. Although 'News' may carry the highest volume of impressions it is
difficult to classify and charge a premium for. In contrast, 'Business', 'Finance' and 'Travel'
command premium prices, but are often rigidly defined and may not generate the volume of
ad impressions required.
Grapeshot finds this premium inventory everywhere on your site, from within the higher
traffic news sections to blogs and reviews, unlocking those previously lower value
impressions to deliver greater premium inventory, higher CPM & CTR and unlocking new
audiences.
Grapeshot's unique, probabilistic algorithms mean that, unlike other contextual providers,
there is no fixed, rigid taxonomy. Grapeshot gives customers the complete flexibility to
answer every brief by creating unique, tailor-made channels in a fast, simple and intuitive
way.
E-commerce
Most Publishers deal with multiple 3rd party commercial partners to maximise non-display
revenues. Grapeshot understands the keyword granularity of the page to decide the best product recommendations for
each individual page view.
Publishers face a huge challenge to deliver budgets through display revenue alone. With no
cover price and a surplus of inventory over demand, plus declining circulations and revenues
from traditional media, the importance of alternative revenue opportunities, in the right
context, is paramount.
Grapeshot's technology is able to make a contextual match between the page the user is
viewing and a publisher's e-commerce offering. The most relevant product is selected for
every page view to ensure the publisher has the greatest chance of the user engaging. Our
E-commerce offering effectively acts as an automatic content solution rather than a sales
product due to its uniquely relevant proposition, showcasing product for sale or collateral
marketing information on a customer's website.
Related Articles
All Publishers have a huge archive of content across individual sites or an entire portfolio.
Grapeshot is able to read the keyword essence of the page and deliver related articles from
this vast resource.
Many publishers operate behind content paywalls or have significant, currently Run of Site, inventory in the form of archived content. Growing the volume of page impressions or
monetising this older content is a real commercial opportunity, as relevant contextual recommendations of related articles from Grapeshot can boost the average page views per unique user.
Our technology allows publishers to deliver additional, related content from an individual site
or portfolio, in real time, based on a user's reading preferences. Because it is automatic it
is quick and cheap with no editorial input or cost. It delivers additional page impressions,
increases inventory, unlocks premium value from RoS content and grows user 'stickiness'.
