29 November 2011

An in depth interview with Grapeshot founder John Snyder on the part to be played by contextual advertising in the new realtime advertising landscapes.

http://www.exchangewire.com/blog/2011/11/29/john-snyder-discusses-the-grapeshot-offering-and-why-context-and-relevance-is-critical-to-delivering-performance-in-display/

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About Grapeshot

Grapeshot technology works by analysing the editorial content that a reader is looking at on a website and serving an ad that is contextually relevant to that content. By targeting readers at a moment when they are interested in the subject of the ad, results in significantly improved levels of engagement, without the need to track users across the web.

Grapeshot specialises in real time automatic contextual and user keyword retargeting. Grapeshot's unique and sophisticated search algorithms developed at Cambridge University give online publishers the ability to dramatically increase their page yields. Grapeshot has solutions for display advertising, e-commerce and editorial infrastructure projects. Current customers include: IBM, Virgin Media, VeriSign, Jumptap, Incisive Media and Johnston Press.

www.grapeshot.co.uk