Grapeshot speaks many languages, not just English.

Grapeshot can assess the language of a page, and then, "speaking" that language, derive the essence of that web page.

Page or user keyword profiles can inreal-time be matched to channel categories in many different languages. French, Spanish, Finish, Russian, indeed Arabic, German or Chinese pose no problems for the Grapeshot Targeting platform.

Grapeshot uses advanced language algorithms that automatically detect the language of the web page and determines the most significant keywords and phrases on that page. No dictionary or look-up resources required.

Because Grapeshot works fast and in real-time it cannot afford to use a method that requires dictionaries or libraries or predefined taxonomy rule bases to work - it just uses the key words, whatever the language.

It means Grapeshot Targeting is just so easy to set up for a multiple language campaign for any single channel or ad category that needs to traverse the same Premium Channel or Unique Channelin multiple languages. Many large publishers today package content for a variety of domestic markets (for example across Europe). Grapeshot can help you find context and relevance whether the page view is Chinese, English or French.

Dr. Martin Porter's work in Porter Stemmers is well known in Computing and Linguistics disciplines. His Porter Stemmer work is taught in every Computer graduate course on Information Retrieval, and whilst dating back to 1980, it remains a fine example of tight compact routines that use an algorithmic approach to language, rather than large dictionary look-ups.

As Chief Scientist and Founder of Grapeshot, Dr. Martin Porter has applied the same discipline of small compact algorithms to ensure Grapeshot efficiently analyses the significance of words in each page, for a range of languages, making the Grapeshot Targeting platform an international solution.