We match ads and content to pages and users using the sets of keywords within - giving us keyword evidence on the relevance of the match for each and every page view.

Advertising buyers often do not know where the wastage for each campaign occurs. Where did the bulk "spray and pray" display ad campaign miss the target? Why is this particular ad slot relevant, and that other ad slot not producing clickthroughs?

Grapeshot establishes the relative value of each word or phrase on the page, or in the user profile, to decide what best to match against that page or user - in real-time. No more the manual process of simple category or channel allocation involving humans. Grapeshot goes to the heart of the matter and automatically extracts the essence of each page.

Every time a page view happens, Grapeshot recalculates how the contextual essence of the page matches the live set of channel categories. This way new display ad campaigns can be introduced to page and user inventory, as and when the ad sales team "invent" the new virtual channels.

All the words on the page (or inside a user profile) execute the match - and the task is to see which channels have the most important words in their channel definition and which create the most relevant matches. Grapeshot is not looking at the most frequent words, nor the largest number of different words - but the most significant words calculated on a probability basis.

Our algorithms are based on the very latest work at Cambridge University, where our founder Dr. Martin Porter has been a leader in Computing Linguistics for the best part of forty years. A frequent mistake in modern internet applications today is still to rely on a single keyword match to recommend either underline a single word to match an ad, or to send a simple keyword query to a third-party product feed.

Grapeshot uses all the words of a page (or user profile) to find the best match - and the evidence of several words, working together as a collective concept, help to improve both precision and relevance of the match. Grapeshot draws on the most advanced academic insight at Cambridge University, and couples this with decades of team experience in the field of large scale search systems.

Audit Reports

Grapeshot can deliver reports on publisher traffic, segmenting pages and audience into virtual channel categories;but also report which words were the most significant in any Click Through Rates for any one advertiser. Grapeshot can help the publisher mine is audience traffic by extracting, recording and reporting the patterns of keywords that sit within each URL page view.

Most website traffic systems record just the frequency of URL requests, without going deeper intothe actual keyword words on the page that actually matter.

Grapeshot unlocks key word value.