Grapeshot delivers more yield whilst cutting expensive labour costs. Content and advertising is automatically recommended with improved relevance and click-through results.

Removing the hassle of tagging up ad tags can save a lot of time. The manual process of fixing a category to the ad tag, means the ad tag lacks flexibility. Grapeshot's approach of inserting the category into the ad call, as the page loads, creates a whole new realm of flexibility.

With Grapeshot, the same one ad tag can swap channel categories depending on each page view and the user making the page view.

Editorial sections of a site often dictate which categories of advertisements an ad sales team can sell. Any new categories, such as "Environment" either need new editorial sections, or a manual process of article mark-up, that often involves the delay and help of Editorial or IT departments too.

Grapeshot gives ad sales teams two new tools. One is the ability to carve up inventory virtually, responding to any new advertiser brief without the need to involve other Editorial or IT colleagues. New virtual channels can be created in minutes, not days.

The second tool is the ability to "throttle" a channel to optimise the categories sent through to the ad server. This means for the first time Ad Sales can control the rate at which Premium or Unique Channel categories are sent to ad servers, rather than being fixed to whatever articles the editorial team write and place inside fixed editorial sections, and the weekly frequencies with which users chose to view the written pages.

The Grapeshot Throttle gives ad sales teams more control over achieving their monthly ad impression targets, with automatic and easy simplicity.

Grapeshot does all its work in the few milliseconds that a page loads. Keywords are extracted from the page, mixed with words kept behind a user profile, and the blended set of keywords transformed into product requests, editorial recommendations or channel categories for display ads. It means there is no labour cost involved, as no content needs manually inserted links, or human effort to categorise it.

Grapeshot makes each content element or ad campaign compete to be the most relevant for that page view - and the result is relevance for the user, and relevance for the advertiser.

Using sophisticated Grapeshot search algorithms to search out the best recommendations removes the painful labour costs of manual tagging work and replaces traditional methods with a new automatic way of delivering the best match elements within the page view, every time.

The automatic calculation of finding the keyword overlap between words on a page, the words behind each user's reading habits, and the words within a third party content element or ad campaign - means Grapeshot finds the most relevant match every time.

This relevance yields results, as users engage more, and feel the publisher has served them well, rather than being drowned out with "spray and pray" advertising or ill-fitting content widgets that crowd out the user's experience.

Grapeshot helps the publisher automatically create a more relevant user experience that yields more revenues, as both users and advertisers get more of what they want: less noise and more relevance. User engagement is driven upwards, but so is the price at which advertisers are prepared to pay a premium.

Online video has exploded over the last couple of years and is a major driver for growth in digital revenues. Grapeshot has deployed solutions that can categorise video as well as the written word.

Grapeshot worked with the BBC iPlayer team to develop a method to offer recommended videos to users based on the context of what they stream or download. Grapeshot reads meta-data for each programme episode, via an RSS feed, and builds out a profile for each video asset.

Grapeshot can now recommend which iPlayer episodes you should watch, based on the web pages you read - like a personal TV channel guide. This can be an innovative addition to any newspaper's TV guide, making contextual and personal video recommendations which engage the user more.