Grapeshot saves you time and money by replacing manual linking and tagging techniques with an automated process. By reading the essence of a page and using keywords to define users' interests, Grapeshot finds related products, recommended editorial and relevant advertising within the milliseconds that a new Page View loads.
Virtual and automatic methods to define advertising channels liberates the ad sales team to optimise the yields for their online inventory, using channel categories that ad sales and their advertisers can define themselves, without creating any workload for Editorial or IT departments.
Grapeshot's technology is built upon the solid foundations of 30 years computing research and development at Cambridge University. Grapeshot's founder, Dr. Porter, is an expert in Computing Linguistics and Information Retrieval, with his work taught in many computer graduate courses around the world.
In Grapeshot, Dr. Porter has designed fast compact code that can match the hundred words on a document, with the keywords behind a content widget or advertising campaign, to deliver relevant placements within milliseconds. Instead of the explicit search query which a user typically types into a search box, Grapeshot is implicitly using the words in documents to search out best matching related content, in real-time, as a new Page View loads.
The products disseminating from Grapeshot's R&D offices in Cambridge UK are used world-wide. Verisign uses Grapeshot to index over 100 million websites across the internet, whilst IBM deploys Grapeshot code inside the IBM News Discovery portal. Grapeshot has helped some publishers increase Click Through Rates (CTRs) five-fold, as page content automatically finds the most related ads.
Grapeshot delivers implicit search solutions, to control the content each user sees on the screen, but can also deliver the traditional explicit search tool too, where a user types his or her query. For example PR Newswire chose Grapeshot instead of Google to power is own Sovereign Search.
Grapeshot engineers are versed in Information Retrieval and the science of search. Our team has commercial experience, since 1992, delivering large corporate search solutions for BBC, Nokia, NASA, UK Government, and Greenpeace.
Today the Grapeshot team focus on implicit search, where the essence of the page drives the search for the most related content and relevant advertising.
The Grapeshot team is led by Dr. Martin Porter, world famous in the search field for his Porter Stemmer and an international expert rewarded "for his outstanding contribution to Information Retrieval".