Grapeshot On Mobile

JumpTap is one of the largest mobile ad platform providers, serving operators across the world to help monetise their audience and traffic using "own brand" services instead of Google. In 2008 Jumptap approached Grapeshot for a webservice that could take any URL and turn it into significant words and channel categories.

Mobile operators already know a lot about their customers. They usually have large CRM systems that already record the cell id, phone plans, address and other personal data of their subscriber customers. JumpTap are leaders in providing white-label solutions to operators to help them monetise their search and content traffic.

Grapeshot provides JumpTap with a contextual layer - deriving keywords and categories for every URL accessed on the growing range of smartphones in the market today. The iPhone has helped to revolutionise the way people use and access the internet when on the move, so the additional context about the mobile page helps to improve advertising relevance and user profiling in Jumptap's solutions for the mobile market.