
Grapeshot Targeting is live. Because of the speed and ease of our technology we can be operating on your site immediately. We are not developing our technology on your time and with your money. We are live, rigorously tested, proven to deliver results and ready to be deployed today!
We have delivered successful projects with a wide range of powerful clients during the development of our products since 2002.
Incisive Media deployed Grapeshot live with Advertorial advertising before we even met their staff face-to-face: so easy was the first installation. Now Grapeshot has been escalated to all websites within all nine business divisions.
Display Advertising comparisons showed Grapeshot can lift average CTRs by another third, across all booked campaigns for a given month. Some campaigns get more than 500% click performance when Grapeshot is used to target the DoubleClick campaign.
IBM and Grapeshot are technology partners. Working since 2005 to personalise the user experience of a website, IBM's WebSphere has been integrated with the Grapeshot Targeting platform to compliment IBM solutions for broadcasters and publishers.
Grapeshot operates Software As A Service (SaaS) and fits neatly into the Services Orientated Architecture (SOA) pioneered by IBM in the modern software marketplace. Grapeshot has contributed to IBM's Global Innovations Outlook (GIO) investigations into the future of Media and Content, and both collaborate on a news research project that visualises the "trajectory of a story".
JumpTap is a world leader in mobile search and advertising solutions for telecoms operators that do not want to use Google as their supplier. JumpTap turned to Grapeshot to provide automated keyword extraction and categorisation of mobile internet pages.
The increase in smartphone technology and iPhone devices has impacted the volume of internet pages read on the mobile device. So apart from location, cell ID and other operator parameters, Grapeshot now helps JumpTap provide the additional targeting information of content keyword and channel category.
Citywire publish financial news for the investor and finance community in London. Grapeshot delivers personalised headlines which encourage more user engagement as users are invited to click on new stories that relate to their past reading habits.
In the world of finance there is a big difference between "UK Income Growth" and "UK incomes grow", so ensuring words and phrases are properly evaluated by Grapeshot for relative significance is an important way to enhance the user experience.
Verisign was one of the first commercial users of Grapeshot code back in 2005. Verisign first purchased a small developer kit for $30,000 on a "try and buy" basis, and has since bought more software licences and services from Grapeshot totalling over $1 million.
Grapeshot helps Verisign to categorise the internet - that is over 100 million domain names categorised to one of 317 categories! Grapeshot also helps Verisign to suggest related domain names - a service which it's Naming Services division deploys to support the domain names sold by large registrars such as Network Solutions and Go Daddy.
PR Newswire chose the Grapeshot search over and above Google. They wanted an easy way for customers and staff to find related news wires. Grapeshot is extra special when dealing with multiple keywords in a query, and can find relevant articles ordered by date, or relevancy, or a mixture of both.
PR Newswire continues to use Grapeshot services to add new features to their advance search facilities and integrate seamlessly with their new Content Management System (CMS).