COMPANY

Who We Are

Grapeshot is a New York and London based privately-owned keyword technology provider that provides audience and keyword targeting and analytics solutions in open and private programmatic environments. Grapeshot builds connections for brands, publishers, buy-side and supply-side partners using our page crawling algorithm. Grapeshot’s core technology and product suite offers a fully customizable, transparent and scalable solution, giving our clients simple, integrated control over brand safe targeting. Grapeshot is integrated with all major programmatic trading marketplaces including AppNexus, MediaMath, Turn, and The Trade Desk. Grapeshot receives over 2M QPS, 3T classifications per month, recognizing 100+ languages and returning standard and custom segments in 25+ languages.

Grapeshot builds connections for brands, publishers, buy-side and supply-side partners using our Advanced Keyword Technology.

Leadership

Management

  • John Snyder
    John Snyder
    CEO
John Snyder
CEO

John Snyder is CEO and co founder of Grapeshot. He leads a sixty-strong technology and sales team, with offices in New York, Cambridge, London, and Singapore. Grapeshot applies advanced keyword technology to the programmatic advertising market.

John has spent his whole career in the field of information retrieval and keyword technology, with a successful exit of the Muscat search business in 1997, and a series of investments in hi-tech start-ups. He holds a BA Honors degree from the University of Cambridge, where he remains “Entrepreneur in Residence”.

His Grapeshot Keywords are: Saxophonist, Kite-Surfer and Explorer!

John Snyder

CEO

  • Andy Morley
    Andy Morley
    Commercial Director
Andy Morley
Commercial Director

General management of EMEA and APAC commercial teams. Management of budgets and setting sales targets. Create and drive commercial strategy with focus on new distribution opportunities (partners and territories) as well as building revenue through existing platforms. Focus on pushing Grapeshot’s powerful brand narrative through the trading desks, into the ad agencies planning teams and ultimately to advertisers.

Andy Morley

Commercial Director

  • Malcolm Cox
    Malcolm Cox
    Marketing Director
Malcolm Cox
Marketing Director

Malcolm Cox is Grapeshot’s Marketing Director. He is responsible for the strategic direction of the business and is custodian of the Grapeshot brand. He believes that brands are built through culture, a philosophy honed working with communications agency Naked and media business Emap, where he had Marketing responsibility for the multi-platform music brands. Malcolm studied Marketing and Advertising at London’s CDT and Strategic Marketing at Stanford.

Malcolm Cox

Marketing Director

  • Mark Ashworth
    Mark Ashworth
    CFO
Mark Ashworth
CFO

As CFO, Mark has a particular focus on developing a flexible and responsive organisation to keep pace with the huge opportunity at Grapeshot. He has built his career around high-growth organisations with technology at their core, both as a professional advisor with “Big 4″ Corporate Finance, and directly within industry. Bringing extensive M&A and fundraising experience to Grapeshot, Mark also can draw upon financial, strategic and operational oversight honed during several international roles in blue-chip, FTSE-listed organisations. Mark holds an MA in Mathematics from Cambridge University and is a member of the Institute of Chartered Accountants in England and Wales (ICAEW).

Mark Ashworth

CFO

  • Andrew Goyder
    Andrew Goyder
    Operations Director
Andrew Goyder
Operations Director

Graduate in Manufacturing Engineering and started working life making tins cans and then industrial inkjet printers. Moved into working for technology start ups 15 yrs ago and Grapeshot is my 4th startup. Previous business was the e-commerce company that became Booking.com, where I built and managed their European software team. When not at work, you will find me either on the river rowing or in my shed making something out of wood.

Andrew Goyder

Operations Director

Board of Directors

  • John Snyder
    John Snyder
    CEO
John Snyder
CEO

John Snyder is CEO and co founder of Grapeshot. He leads a sixty-strong technology and sales team, with offices in New York, Cambridge, London, and Singapore. Grapeshot applies advanced keyword technology to the programmatic advertising market.

John has spent his whole career in the field of information retrieval and keyword technology, with a successful exit of the Muscat search business in 1997, and a series of investments in hi-tech start-ups. He holds a BA Honors degree from the University of Cambridge, where he remains “Entrepreneur in Residence”.

His Grapeshot Keywords are: Saxophonist, Kite-Surfer and Explorer!

John Snyder

CEO

  • Tim Schoonmaker
    Tim Schoonmaker
    Chairman
Tim Schoonmaker
Chairman

Tim Schoonmaker manages a portfolio of public company investments and is an early-stage Grapeshot investor. He was at Emap plc. from 1983 to 2004, where he was CEO of Emap Performance, including the group’s radio and music TV interests, pioneering cross-media brand creation through digital platforms. Tim was also Chairman of EMAP Advertising. Thereafter, he was CEO of Odeon Cinemas Ltd, where he led the business through an exit that was successful for investors, as well as serving as the media industry partner of mid-market private equity fund DLJ Merchant Banking Partners. He holds an MBA from the London Business School and a BA from Dartmouth College.

Tim Schoonmaker

Chairman

  • Max Bautin
    Max Bautin
    Investor Director
Max Bautin
Investor Director

Max is a Managing Partner at IQ Capital, a technology VC fund. He has worked in venture capital since 2001 and has invested in over two dozen high-technology companies – including Phonetic Arts (Google), ImSense (Apple), Sirigen (BD), Neul (Huawei), DanioLabs (Summit) and Quotient (EKF). He currently represents IQ Capital on the boards of Grapeshot, Stillfront and several others. Max holds a BSc in Economics from the University of Maryland and an MBA from the University of Cambridge.

Max Bautin

Investor Director

  • Robert Whitby-Smith
    Robert Whitby-Smith
    Investor Director
Robert Whitby-Smith
Investor Director

Robert is a Partner at Albion Ventures LLP. Albion Ventures is one of the largest independent venture capital investors in the UK, managing approximately £250 million across six Venture Capital Trusts. Robert currently represents Albion Ventures on the boards of Grapeshot, Elateral, OmPrompt, Process Systems Enterprise and several others.

Robert Whitby-Smith

Investor Director

  • Dr. Martin Porter
    Dr. Martin Porter
    Chief Scientist
Dr. Martin Porter
Chief Scientist

Martin has devoted his working life to the implementation of information retrieval (IR) systems; in particular, probabilistic models. He studied at the University of Cambridge, achieving a distinction in the Diploma in Computer Science and took a PhD supervised by Karen Spärck Jones. The paper describing his original stemming algorithm (‘An algorithm for suffix stripping’ Program, 14(3)) has become one of the most frequently cited in information retrieval research. In 2000, he won the Strix Award ‘for outstanding contribution to the field of information retrieval’.

Dr. Martin Porter

Chief Scientist

iab-member

Life At Grapeshot

Careers