Grapeshot is delighted to announce that two new brands have started to use Grapeshot contextual technology.
The Independent and Evening Standard have a long online pedigree and offer a model for how online newspapers can achieve success in a very competitive space.
Commercial Director, Digital said “We are delighted to have Grapeshot’s contextual solution across both the Independent and Evening Standard sites. We have historically been very successful in deriving revenues from sponsorship and we see Grapeshot as being another way to generate premium value for our advertisers”.
Grapeshot technology works by analysing the editorial content that a reader is looking at on a website and serving an ad that is contextually relevant to that content. By targeting readers at a moment when they are interested in the subject of the ad, results in significantly improved levels of engagement, without the need to track users across the web.
Grapeshot specialises in real time automatic contextual and user keyword retargeting. Grapeshot’s unique and sophisticated search algorithms developed at Cambridge University give online�publishers the ability to dramatically increase their page yields. Grapeshot has solutions for display advertising, e-commerce and editorial infrastructure projects. Current customers include: IBM, Virgin Media, VeriSign, Jumptap, Incisive Media and Johnston Press.