Satisfying the market hunger for contextual data solutions.
Future Publishing has chosen Grapeshot to be its contextual advertising solution. Having run successful tests at the beginning of the year, Future Publishing has consolidated its position at the forefront of online advertising by deploying Grapeshot contextual technology accross more than 25 titles. Advertisers will now benefit from Future’s enhanced ability to respond contextually to their needs.
Kurt Edwards (Digital Commercial Director, Future Publishing) said: “We are delighted to be working with Grapeshot. During testing, the performance of all the campaigns improved significantly by applying Grapeshot’s contextual intelligence and targeting. I believe the market seems to have a real hunger for contextual data solutions. Consequently we have already sold campaigns using Grapeshot. Furthermore we are in discussion with Grapeshot about other projects using their technology”.
Andrew Morley (Sales Director, Grapeshot) said: “Future is a fantastic brand and a really innovative digital business so we are very excited by this important partnership. Grapeshot’s ability to understand the weighting of all the words on a page lends itself perfectly to Future’s vertically structured and rich content. We believe that we can help Future harvest even greater value out of their fantastic content and passionate audiences”.
Grapeshot technology works by analysing the editorial content that a reader is looking at on a website and serving an ad that is contextually relevant to that content. By targeting readers at a moment when they are interested in the subject of the ad, results in significantly improved levels of engagement, without the need to track users across the web.
Grapeshot specialises in real time automatic contextual and user keyword retargeting. Grapeshot’s unique and sophisticated search algorithms developed at Cambridge University give online publishers the ability to dramatically increase their page yields. Grapeshot has solutions for display advertising, e-commerce and editorial infrastructure projects. Current customers include: IBM, Virgin Media, VeriSign, Jumptap, Incisive Media and Johnston Press.