Contextual advertising company Grapeshot has hired Christopher Hogg as customer relationship manager.
Christopher brings his considerable experience of running online marketing campaigns to Grapeshot. Christopher moves from Whitespider Media, a full service media planning and buying agency. He has worked in online marketing since late 1999, starting as pan European account manager for Engage Technologies. Christopher left the online world briefly to work for the BBC as an assistant producer. He returned to online in 2003 to set up the account management team for adserver ADTECH AG and stayed until its acquisition by AOL.
John Snyder, ceo at Grapeshot, said, “Having Chris on board not only gives Grapeshot one of the digital industry’s top brains. He also brings with him the experience of using Grapeshot as a customer. This will give him great insights in his new role looking after our publisher clients.”
Christopher Hogg said, “Having used Grapeshot as a client I know what impact the technology has on the performance of online advertising campaign, witnessing improvements of more than 100 per cent in click through rates. I’m looking forward to helping the team deliver similar success to all our clients.”
Grapeshot’s technology uses a combination of contextual and behavioural targeting, improving audience optimisation and dramatically increasing yield. Grapeshot offers solutions in display advertising, direct response and can also improve audience retention by creating more relevant and personalised editorial.
Grapeshot technology works by analysing the editorial content that a reader is looking at on a website and serving an ad that is contextually relevant to that content. By targeting readers at a moment when they are interested in the subject of the ad, results in significantly improved levels of engagement, without the need to track users across the web.
Grapeshot specialises in real time automatic contextual and user keyword retargeting. Grapeshot’s unique and sophisticated search algorithms developed at Cambridge University give online publishers the ability to dramatically increase their page yields. Grapeshot has solutions for display advertising, e-commerce and editorial infrastructure projects. Current customers include: IBM, Virgin Media, VeriSign, Jumptap, Incisive Media and Johnston Press.