Grapeshot’s Take The Helm Video 2013
Grapeshot recently received $260,000 from the NYC Economic Development Corporation to open an office in Lower Manhattan. Here’s our promotional video: Read the press release here.
Firefox 22 Upcoming Cookie Measures for June 2013 – Analysis
See the following to get up to date: The New Firefox Cookie Policy This MediaPost Story Here’s the Mozilla Bug Report Discussing the Measure Jonathan Mayer, a developer at Firefox, has announced that from v22 of its open-source browser, Firefox … Continue reading
Grapeshot RTB Trade Desk Case Study
Wondering how well Grapeshot works? Wonder no more—the results are in! One trade desk ran Grapeshot across 53 different campaigns in November 2012: a total of 500 million impressions. While Grapeshot targeting was used on 4% of delivered impressions across … Continue reading
Grapeshot Brand Protection — When the Horse Has Bolted
There’s a scandal in the UK at the moment. Several economy meat products have been found to contain horsemeat when they shouldn’t. Supermarkets and food producers can prepare for a deluge of negative placement on their online ad display campaigns. … Continue reading
Grapeshot Secret Santa
As we warm up for the office Christmas party and the excitement of Secret Santa reaches a fever pitch, Grapeshot will be thinking of you this Christmas: thinking of the special Custom ‘Christmas’ channel you can build, that is! As … Continue reading
A Custom Channel for the Royal Pregnancy – Using Grapeshot for Trending Stories on RTB
Who is this? That’s right. It’s Kate Middleton. Kate Middleton has just become pregnant with the future heir to the throne of the United Kingdom. A spectacular topic for ad revenue, as it’s currently the top news topic on the … Continue reading
AdExchanger’s John Ebbert Interviews Grapeshot CEO, John Snyder, on Grapeshot’s keyword contextual targeting for programmatic and RTB display
John Snyder interviewed on Grapeshot’s beginnings, the importance of keyword targeting for the future of RTB, and Grapeshot targeting’s differentiators. http://www.adexchanger.com/online-advertising/grapeshot/
Green & Black’s Easter 2012 Competition – A Brand-Smart Contextual RTB Campaign with Grapeshot Keywords on AppNexus
Download the Grapeshot Case Study: Grapeshot Keywords on AppNexus – Green & Black’s Easter 2012 Campaign: A Brand-Smart Contextual RTB Campaign here (PDF). Green & Black’s used Grapeshot’s page-level keyword-contextual targeting data to convert a swathe of previously untapped AppNexus … Continue reading
Grapeshot reveals Keywords app to wider audiences at DMEXCO
The Grapeshot Keywords app previously available only inside the AppNexus platform is today launched to a wider RTB audience at DMEXCO Cologne. Over 50 pioneers in RTB including Xaxis, Adconion and MediaIQ use the app for precision keyword targeting of … Continue reading
Admonsters — Chris Hogg explains how contextual advertising works to online ad operations teams
A Q&A with Grapeshot Technical Account Director Chris Hogg on how contextual advertising works to online ad operations teams http://www.admonsters.com/blog/qa-chris-hogg-technical-account-director-grapeshot Ends About Grapeshot Grapeshot technology works by analysing the editorial content that a reader is looking at on a website … Continue reading
