A new and completely different way for you to add value to your most important customers. Unique Tenancy gives your brand customers a completely distinct advertising opportunity whilst delivering you a brand new revenue stream.

Your Distinct Sales Opportunity
Unique Tenancy gives your customers the opportunity to capture a unique audience which they define themselves. Instead of shoe-horning advertisers into one of your ready-made channels, advertisers can now use their own campaign brief and word clouds to define the concepts and interests they wish to target across your pages and audience.

You can offer advertisers the opportunity to cherry pick the very best ad impressions that deliver maximum relevance for the user. Grapeshot decides when a page view is most relevant for the campaign, helping to deliver much better Click Through Rates, and giving you the chance to charge a fixed monthly tenancy fee for the unique priviledge.

Advertisers 'own' a series of keywords or key concepts. For example, imagine the power of creating a bespoke and unique 'Honda' channel for the launch of Honda's new hybrid car. Honda could own an "environmental hybrid car" word cloud containing a few hundred words on climate change, pollution, fuel efficiency, G20 summit and other relevant words, all defining the concept they wish to target.

Once created, this unique target audience would be found wherever any page view throws up either the optimum score for a contextual page match with the new "environmental hybrid car" channel or indeed the optimum score matched against the keywords Grapeshot stores against user cookies, based on the words people habitually like to read on your website. Unique Tenancy gives the advertiser the perfect campaign as it is delivered on evidence of overlapping keywords found on your pages and alongside individual user profiles.

The ad match is based on keyword evidence, and not mere "spray and pray" simple supposition. The results of Unique Tenancy ad campaigns include much higher Click Through Rates, due to the higher degree of relevance between the page view and the original campaign brief.

Unique Tenancy frees the publisher from the shackles of having to deliver content in a hard-wired editorial section.

The Honda example above is important. Previously the publisher would create a specialist "environment" or "Earth" channel to capture the advertiser's campaign, and try to drive traffic to that niche editorial channel. Often traffic numbers are low, as most readers disregard the special new channel.

Unique Tenancy and the virtual Grapeshot Targeting technology helps surface environmental issues right across the whole editorial output and audience viewing can be targeted to this virtual "environment" channel with no hard editorial production effort whatsoever.