Our Product Promotions service personally targets your special offers to your site visitors.

Grapeshot enables you to increase sales of your product promotions range and enhance the user experience at the same time. Because it can understand the essence of each page, Grapeshot scientifically predicts the best product that should be served to the user on every page view.

For example, if a user is reading a story about Cuba, in the news section, Grapeshot will match a Cuban holiday ad to be served. Other targeting systems available will tend to be limited to just serving Cuban holiday ads in the travel section because they are not able to discern in real time the nature of the content in each and every page view.

Grapeshot effectively runs an auction in milliseconds allowing every product in a publisher's roster to compete for each ad slot. The most relevant gets served such that ads only appear when they are truly more relevant than other ads in the product database.

The effect is to reduce poor impressions and wastage, such that the Click Through Rates appear far higher than the industry standard. We have consistently seen Click Through Rates (CTRs) jump from less than 0.1% to over 0.5% for this ad format.

Our Product Promotions capability has the twin benefits of increasing both the possible target audience available to see a promotion, and serving ads in the most relevant context.

Travel ads can be placed outside the Travel section, much like relevant books can be served outside the Books section. It is the page content which finds the best product promotion, in real time.

Much greater Click Through Rates increase the revenue opportunities for you.