Do you want to sell more premium channel inventory?
Premium Generator automatically finds more...

By reading the keyword essence of each page Grapeshot will find quality page views of premium channel value, outside of the specific editorial channels you normally sell.

Your editorial channels are rigidly defined, and may not create the volume of ad impressions required, depending on what your journalists write and what users choose to read. Instead, Grapeshot traverses the hard editorial segments, and finds quality premium value ad impressions in all parts of your audience traffic.

Grapeshot makes real-time calculations to request the relevant premium channel campaign for the ad slot. It means you can be more efficient at shuffling ads to the right ad spot, whilst removing any labour-some editorial process that manually tags the ad call, or restricts ad calls to only those page views in a fixed editorial channel.

Publishers are using Premium Generator to find another 60% more premium channel ad impressions to sell. Rather than have some editorial sections sold out, and others less sold, Grapeshot provides a simple, virtual way to enlarge inventory and optimise available sales.

Grapeshot finds premium value even in the News, Blogs and other page views, always evidenced by the actual words on the page, or what the individual user likes to read.

Our "Grapeshot Throttle" allows ad sales teams to deliver the required campaign ad impression volumes. Premium Channels, and the words defined behind them, can be elastically enlarged or reduced to meet monthly campaign volumes.

Because Grapeshot actually categorises the page view in real-time, it can easily emphasise one premium channel over another - without being rigidly stuck to the editorial channels defined by your IT or editorial departments.

The ad sales team now have more flexibility and liberty to create new channels, tuned to their advertisers' needs, and throttle them up and down to get the best 100,000, or 1 million ad impressions every time.

The Grapeshot Throttle actually solves one major problem of behavioural targeting. Rather than defining small segments, often manually mapped to URLs or sections of a site, Grapeshot uses the whole vocabulary of articles to locate relevant page views for an ad campaign.

Instead of choosing whether a page view is in or out of "Formula 1", Grapeshot can throttle the Formula 1 channel up and down using a range of keywords evidenced on the page to determine an overlap or not. This elasticity, rather than the binary Yes/No makes sure that Premium Channel campaigns can hit their numbers every time.

Our simple, virtual methods to control your inventory allows you to make more money by pushing up your average page yields. Grapeshot Targeting gives you a simple way to take more money against your premium audiences.