For publishers with multiple sites, Grapeshot can enable you to create your very own proprietary audience network.

You can create any number of virtual channels across your multiple sites.

If, for example, you are a youth publisher with multiple lifestyle sites, the Grapeshot Network Channel capability allows you to create a health channel or a DIY channel across the reach of all your sites, where it would be inappropriate with the values of a particular website brand to create a dedicated, hard-wired 'real' channel on any of the actual websites.

By finding new audience segments with enough scale to deliver advertisers the required critical mass, publishers have a tool to up-sell to existing advertisers and find additional money from new or lapsed advertisers.

Publishers are aware of some advertising interest they turn away, purely because they think they cannot create a channel across disparate sites. Instead of battling with different editorial and operational agendas of each website within the publishing group, central ad sales can be made across all the websites using Grapeshot's Targeting technology to create, refine and execute virtual channels that meet the advertiser's campaign brief.

You will protect your audience insight, and content from being used by other companies to make money for themselves. Keep your network sovereign and keep more value for yourself.

The Grapeshot Targeting platform will respect your Terms & Conditions with your existing user base and keeps all audience insight proprietary to you. Instead of handing out audience intelligence to the third party networks and partners who provide you with ad network or ad exchange services, you can keep more control and more value for your own direct ad sales team.