Personalise each user experience.

"My Editorial" is Grapeshot's personalised content product. Increasingly publishers need to become better at delivering bespoke content in order to engage each user and protect their audience from relying on competitor websites.

The Grapeshot service delivers your top headlines, customised for every page view, to each single user.

The "My Editorial" device is deployed with financial publisher Citywire. The result has been an average increase in user 'stickiness' of 6% because of the enhanced user engagement delivered by personalised headlines.

Not only do personal recommendations build user loyalty, they also give you a more polished product with no extra work.

Ultimately "My Editorial" saves you money on your editorial costs, as a personalised experience is delivered automatically and in real-time, with no manual effort.