Introducing merchant product recommendations to populate your empty spaces and infill remnant ad slots.

Publishers are being hard done by the ad networks who undercut the CPM prices which direct sales teams try and sell. Remnant inventory is being off-loaded in volume, yet earning very little yield.

Grapeshot Merchant Network offers an alternative route to monetising empty spaces and remnant ad slots, by showing merchant e-commerce products in context and relevant to the user experience. Grapeshot can lift the Click Through Rates (CTR) on 'skyscraper' ad slots from 0.1% to 0.5% CTRs.

The Grapeshot Merchant Network is an alternative remnant inventory solution. Grapeshot has a number of affiliate relationships giving us access to over 5 million high street products. This is an opportunity for you to explore CPC (Cost Per Click) and CPA (Cost Per Action) performance revenue streams with negligible downside risk.

This simple solution means e-commerce products are targeted by user and page context using the same sophisticated methodology as our other Direct Response products. Now you have an alternative to low value ad networks, with the added advantage that you, as publisher, keep all the audience insight and crucially, more of the income.