Virtual assignment of a channel category, as the page view loads, gives you the flexibility to optimise inventory and guarantee the best ad impressions.

Premium Generator

Premium Channels carry the higher CPM rates compared to Run Of Site. So it is important to sell more special premium channel inventory such as "Business", "Sport", or "Environment" at a premium price.

Grapeshot helps you find more "Environment" ad impressions outside the editorial channel - for example the specific "Environment" pages inside News, Blogs and other areas of your site that do not yet command high CPM prices. Grapeshot finds the context of each page and user to deliver real premium, page by page.

Unique Tenancy

Advertisers looking for user interaction with their brand, seek relevance and good context for their ads. Grapeshot provides publishers with a unique tool to give each advertiser his unique channel - crafted with words and phrases that represent the target words of his audience and his unique campaign brief.

Instead of shoe-horning the advertiser into existing editorial channels, you can create a special channel just for him, where Grapeshot inspects the page and user profile to decide how to prioritise this advertiser's campaign. Grapeshot choses the most appropriate page views for the ads to be delivered. Not surprising then, that Click Through Rates (CTRs) and audience interactivity can grow five-fold with campaigns powered by Grapeshot Targeting.

Sovereign Network

Many publishers are selling unsold ad slots out to ad networks, which often provide simple segmentation at the website level. Grapeshot cuts across the disparate websites, at a page-by-page level, to create virtual "DIY", "green" or other channels without needing each website to create new editorial channels, or manually mark up pages.

Grapeshot gives publishers a new way to create niche channels across disparate sites, helping publishers to attract advertisers to find new niches within their aggregate audience. Using Grapeshot, regional newspaper groups and large publishing groups can avoid leaking audience data out to third parties and start to power their own network for themselves, harvesting virtual channels such as "DIY" and "green" that stretch across their different sites.