Grapeshot holds a competition every time a page loads, so making 5 million products compete to be the most relevant for an ad slot - ensures the most relevant wins.

Product Promotions

Many publishers have special offers on books, wine, insurance, credit cards and a host of products for which they get supplied by third parties. Linking product to audience is their priviledge, but often the technique of linking is an editorial cost with some products hard linked to all page views within a whole editorial section.

Grapeshot goes to the keyword level and decides the best product for the page or user - ensuring product selections are "hot-swapped" to be the most relevant for every page view. Relevance of the ad match produces higher performance Click Through Rates (CTRs) that you would be proud of.

Advertorials

Advertisers are often buying display ads for brand visibility, but they still look for Click Through Rates (CTRs) or other metrics of brand interactivity. Now Grapeshot provides a strong "Google Adsense without Google" product where you can place advertisers' marketing collateral alongside your editorial.

Your display ad customers can be up-sold to offer budget spend, as you guarantee to place a choice of their video clips, brochures, podcasts or whitepapers alongside only relevant articles that you write. Rather than keeping advertisers' material stuck on their destination websites, where they are hard to find from the landing home page, you can pluck the most relevant collateral to be advertised to your own website audience.

Grapeshot places links to marketing collateral, only when it is most relevant to the page or user. Profiling relevant materials from advertisers to your userbase adds value to the user experience and gives your advertisers new clicks and more brand interaction.

Grapeshot Merchant Network

There are many publishers unwittingly handing out their audience data to third party companies that sell their remnant ad traffic on their behalf. Many third parties are technically able to mine the publisher's audience traffic, more than the publisher himself.

The publisher often gets a fraction of revenue or value from supplying audience data to these third parties. Grapeshot helps publishers keep more control - by using remnant inventory and filling it with two or three relevant product recommendations.

Using Cost Per Click (CPC) or Cost Per Action (CPA) sales models, publishers can now help sell merchant products and receive financial rewards for linking their audience direct to advertisers' products for sale: using their own proprietary network and audience to achieve results.