The Grapeshot Advertorial product enables advertisers to promote their best marketing material on your website.

The Advertorial innovation is very powerful as it creates a fuller and deeper relationship with your advertisers.

Advertisers have already spent a lot of money creating marketing 'collateral' which is housed on their destination website. This material is expensive to create, but also often remains unseen as it is located at the end of the user's journey. The potential customer clicks from brand display ad to the advertiser's home page, and then might browse in an uncontrolled fashion across certain pages on that destination website.

Grapeshot fast forwards this valuable marketing material direct to the consumer in the best possible context. This opportunity means advertisers can showcase video, complex PDF documents and even podcasts in an I-Frame box on your website, along with the advertiser's brand logo.

The Advertorial service has been perceived as a valuable added service to the website user, as well as a useful up-sell to existing advertisers who have already spent their display advertising budget with you.

This incremental advertorial revenue has dramatically increased page yields for our publishers. For example driving yields of £50 eCPM(Effective Cost Per Mille) up by another £100 eCPM on a small financial B2B website.