Enhance media-buying by identifying page context. Capture the pre-click context of users and build out a proprietary audience network. Optimise the contexts in which campaign ads are targeted and served. Filter out campaign wastage.

Find more, high value premium inventory outside of standard editorial channels. Discover new audiences by automatically profiling your content and delivering users who contextually match the advertiser brief.

Categorise previously unsegmented content across your portfolio of sites. Discover new audiences based on the context of what your existing users read. Sell new virtual channels that embrace an advertiser's specific campaign brief.

Integrate real-time contextual profiling into your own back-end system, using the Grapeshot technology API. Profile each page view and user so that contextual decisioning impacts every ad served.