You have a campaign brief which needs to advertise around the Olympics in London

Create your own channel "London 2012" and start with a few obvious keywords

A Keyword Charter, built with positive and negative (red-tinted) keywords, defines the targeting and brand-safety contexts for the campaign

One-click transparency on matching inventory inspires confidence about where you will display the brand

Reduce campaign wastage and target safe, relevant contexts with keywords that define each brand

Use Grapeshot Keywords to transform the economic efficiency of every campaign